India's Most Advanced Survey Research Platform

Every Response. Verified Human.

14-signal verification technology that eliminates bots, fraud, and AI-generated responses. Trusted by India's leading brands for research-grade survey data.

0
Verification Signals
0M+
Panel Reach
0.7%
Bot Detection
0+
Years Experience

Why VoxPulse

Three dimensions that set us apart

01
14Signals per response

Verification Engine, Not a Survey Tool

Every platform bolts on fraud detection as an afterthought. VoxPulse is architected from the ground up with verification as the core product.

02
10M+Verified profiles

India’s Deepest Verified Panel

10 million+ respondents with 40+ demographic attributes each. State-level targeting with geolocation and video verification.

03
99.7%Bot detection rate

AI-Native, Gen-4 Bot Proof

LLMs for text detection, behavioral biometrics, facial liveness, mobile gait — running asynchronously. No bot defeats all 14 at once.

Trusted by India's leading organizations

Hindustan UnileverMaruti SuzukiHDFC BankFlipkartApollo HospitalsTata GroupRelianceITC Limited

What We Do

Research Solutions

End-to-end quantitative research with the industry's most rigorous data quality verification.

Quantitative Research

Large-scale surveys with precise demographic targeting across India and beyond.

  • 500-10,000 sample sizes
  • State-level quota management
  • Real-time response dashboards

Panel Recruitment & Management

Build, maintain, and grow verified respondent panels with rich demographic profiling.

  • Multi-channel recruitment (WhatsApp, SMS, Web)
  • 40+ demographic attributes per profile
  • Referral programs & incentive management

Project & Client Management

End-to-end project lifecycle from bid to delivery with complete financial tracking.

  • Bid intake & feasibility response
  • Quota monitoring & auto-routing
  • Invoice generation & revenue tracking

Multi-Channel Survey Delivery

Reach respondents where they are — 90% of India is on WhatsApp.

  • WhatsApp conversational surveys
  • SMS & email invitations
  • Mobile-optimized web surveys

Industries We Serve

Research Across Every Domain

From FMCG to government policy, we deliver verified insights across 10+ industry verticals globally.

FM

FMCG & CPG

Brand tracking, product testing, shopper behavior, pack testing, concept evaluation

HE

Healthcare & Pharma

Patient satisfaction, HCP research, drug awareness, clinical trial recruitment

BA

Banking & Finance

Customer experience, digital adoption, insurance awareness, credit behavior

TE

Technology & Telecom

App usability, feature prioritization, churn analysis, digital experience

AU

Automotive

Purchase intent, EV adoption, brand perception, after-sales satisfaction

RE

Retail & E-commerce

Shopping behavior, delivery experience, loyalty programs, price sensitivity

ME

Media & Entertainment

Content consumption, ad recall, OTT preferences, gaming habits

ED

Education

EdTech adoption, student satisfaction, course evaluation, career intent

GO

Government & Policy

Public opinion, policy evaluation, election sentiment, citizen satisfaction

TR

Travel & Hospitality

Traveler behavior, hotel satisfaction, booking patterns, destination research

Research Methodologies

Survey Types & Projects

Full-spectrum quantitative research capabilities, from brand tracking to political polling.

01

Brand Tracking

Continuous measurement of brand health, awareness, and perception over time

02

Product Testing (CLT/HUT)

Central location and home-use tests for product evaluation before launch

03

Ad & Campaign Testing

Pre/post campaign evaluation, ad recall, creative testing, media mix analysis

04

Customer Satisfaction (CSAT/NPS)

Ongoing satisfaction measurement, net promoter scoring, loyalty tracking

05

Usage & Attitude Studies (U&A)

Deep-dive into consumer behavior, category usage patterns, and attitudes

06

Concept Testing

Evaluate new product concepts, features, packaging, and pricing before investment

07

Market Sizing & Opportunity

TAM/SAM/SOM analysis, market entry assessment, competitive landscape mapping

08

Employee Engagement

Internal surveys for workforce satisfaction, culture assessment, DEI measurement

09

Political & Social Research

Election polling, public opinion, policy impact assessment, social sentiment

10

UX & Digital Experience

App/website usability testing, feature validation, digital journey mapping

Global Operations

Expanding Worldwide

Starting with India's deepest verified panel, expanding across Asia, Middle East, and Africa.

South Asia

India, Sri Lanka, Bangladesh, Nepal

10M+

Southeast Asia

Indonesia, Philippines, Vietnam, Thailand

2M+

Middle East

UAE, Saudi Arabia, Qatar, Oman

500K+

East Asia

Japan, South Korea, China

Coming 2027

Africa

Nigeria, Kenya, South Africa

Coming 2027
Proprietary Technology

HumanScore™ Verification

Every survey response is scored 0-100 by running 14 independent verification signals in parallel. A bot can fake one signal. It cannot fake all fourteen simultaneously.

Industry standard
reCAPTCHA
defeated by Gen-4 bots
VoxPulse
14-Signal HumanScore™
99.7% bot detection rate
01

Behavioral Biometrics

25 pts

Humans type with natural rhythm — variable pauses, acceleration, micro-corrections. Bots type at machine speed with zero variance.

Catches: Script bots, auto-fill tools, keyboard emulators
keystroke_intervals: [120ms, 95ms, 140ms, 88ms] → entropy: 0.73 (human)
02

AI-Text Detection

20 pts

LLM-generated survey answers have tell-tale patterns: high perplexity uniformity, formulaic structure, and suspiciously perfect grammar.

Catches: ChatGPT/Claude-generated responses, template answers, paraphrased bot content
ai_probability: 0.12 (likely human) | formality: low | repetition: none
03

Time Distribution

15 pts

Humans read at 200-300 WPM with variable attention. Bots answer every question in identical time or at superhuman speed.

Catches: Speed-runners, time-uniform bots, automated survey farms
Q1: 3.5s | Q2: 8.1s | Q3: 2.2s | Q4: 12.4s → CV: 0.68 (natural)
04

Consistency Check

15 pts

Real humans have coherent worldviews. A bot that says it earns ₹2L/year but drives a BMW creates a detectable contradiction.

Catches: Random-clickers, contradictory responses, attention-deficit answering
Age: 25 ↔ Retired: Yes → CONTRADICTION FLAGGED
05

Facial Liveness

15 pts

A 3-second camera challenge — blink or turn head. Static photos, screen replays, and basic deepfakes all fail depth and motion analysis.

Catches: Photo spoofing, video replay attacks, virtual cameras, basic deepfakes
liveness_score: 0.94 | depth_check: pass | motion_check: pass
06

Honeypot Traps

10 pts

Invisible form fields that are hidden from human users via CSS. Only bots scanning the DOM interact with them. Zero tolerance — any interaction = score zeroed.

Catches: All automated bots, form-filling scripts, headless browsers
hidden_field_1: EMPTY ✓ | hidden_field_2: EMPTY ✓ → PASS
07

IP Reputation

5 pts

Known VPN ranges, proxy services, data center IPs, and bot-farm networks are flagged. Residential IPs from expected geographies score full points.

Catches: VPN users, proxy chains, data center bots, bot-farm operations
203.0.113.50 → Residential, India → CLEAN
08

Device Fingerprint

5 pts

Every browser+OS combination creates a unique fingerprint. Duplicate fingerprints from the same source indicate a single actor operating multiple accounts.

Catches: Multi-account fraud, device farms, browser automation
fingerprint: a7f3c9... | unique: true | duplicates: 0
09

Mobile Gait Analysis

3 pts

Natural hand tremor and phone tilt create unique motion entropy via the accelerometer. Emulators produce flat, synthetic motion data.

Catches: Mobile emulators, device farms, automated scripts on virtual devices
motion_entropy: 0.34 | gyro_variance: 0.18 → HUMAN

How It Works

From Brief to Verified Data

01

Brief & Scope

Client submits target demographics, LOI, incidence rate, and sample size requirements.

02

Panel Matching

AI matches respondents from our 10M+ verified panel by 40+ demographic attributes.

03

Survey Fielding

Multi-channel delivery via WhatsApp, Email, SMS. Real-time quota management.

04

HumanScore Verification

Every response scored 0-100 across 14 independent signals. Bots auto-flagged.

05

Data Delivery

Clean, verified dataset with full audit trail. IRB-ready. 5-7 day turnaround.

Testimonials

What Our Partners Say

VoxPulse reduced our fraudulent response rate from 35% to under 2%. The HumanScore pipeline is genuinely best-in-class.

Director of Insights
Leading FMCG Brand

We switched from our legacy panel provider and saw data quality improve dramatically. The verification tier system gives our clients confidence.

VP Research
Market Research Agency

The turnaround time is exceptional. 500 verified completes in 5 days with full demographic targeting across 8 states.

Research Manager
Consumer Electronics Co.

About VoxPulse

What is VoxPulse?

VoxPulse is a human-verified survey research platform— an end-to-end infrastructure for collecting, verifying, and delivering trustworthy survey data at scale.

We are simultaneously three things: a verified respondent panel of 10 million+ Indian consumers with 40+ demographic attributes each; a HumanScore verification engine that scores every response 0-100 across 14 independent signals; and a research operations platform that manages the full lifecycle from client bid to verified data delivery.

The survey industry has a trust crisis. 30-90% of online survey responses are now fraudulent — generated by AI bots that defeat reCAPTCHA, produce human-like text, and rotate through thousands of IPs. Qualtrics deprecated its fraud detection. Academic studies are being retracted. The $32 billion market research industry is operating on a compromised foundation.

VoxPulse was founded by research veterans who spent 26+ years inside this problem — running panels at a leading global sample provider, managing thousands of projects, delivering data to the world's largest brands. We didn't just see the problem. We lived it. And we built the technology to solve it.

Vox
Latin
Voice

The human voice — opinion, perspective, lived experience. In a world flooded with synthetic noise, vox represents what we protect: the authentic signal of a real person sharing what they actually think.

Pulse
English
Heartbeat. Liveness. Proof of Life.

A pulse is the ultimate proof that something is alive. Our HumanScore is the digital pulse check — behavioral rhythms, biometric signals, interaction patterns that prove a living human is on the other end.

VoxPulse = the verified voice of real people. Every response has a voice. Every voice has a pulse. If it doesn't pulse, it doesn't count.

Platform Architecture

👥

Respondent Panel

10M+ Verified Profiles
40+ Demographics
Multi-Channel (WhatsApp, SMS, Email)
Geolocation & Video Verified
🛡️

HumanScore™ Engine

14-Signal Verification
AI Text Detection (LLM)
Behavioral Biometrics
Facial Liveness & Gait
📊

Client Delivery

Real-Time Dashboards
IRB-Ready Audit Trails
CSV/API Data Export
5-7 Day Turnaround
VERIFIED DATA FLOW

Our Principles

VoxPulse is built on five non-negotiable principles that guide every product decision, every hire, and every client engagement.

500+
Surveys Monthly (Capacity)
5-7
Days Avg Delivery
$15
Avg CPI
30+
Indian States Covered
3
Verification Tiers
0
Tolerance for Bot Data

No Fake Data Passes

We would rather flag and discard a legitimate response than let a bot through. False negative tolerance is zero.

Transparency Over Opacity

Survey creators always see the full HumanScore breakdown — per signal, per response. Not a black-box pass/fail.

Respondents Own Their Identity

We never sell respondent data. Profiles are opt-in. Biometric data is never stored — only derived scores.

Global From Day One

The bot problem is global. Our platform is built for multi-language, multi-region, multi-channel from the ground up.

Verification, Not Surveillance

We collect behavioral signals only within the survey session, only for scoring. No cross-web tracking. No profiling beyond demographics.

Ready to upgrade your
data quality?

Tell us about your research needs. Our team will respond within 24 hours.